"... the company has not merely considered the value of the product for consumers (that is, whether the dog will eat the dog food), but actually is a consumer of the product. When properly executed, this can add a new level of sincerity to advertising and customer relations, as well as helping to shape the product."
"I can completely sympathize with this. About two weeks ago, I posted something to the Search Engine Watch Blog that I meant for my personal blog Daggle. Both use Movable Type, on completely different systems. But I had browser windows open to both of them and just picked the wrong one."